Impact and value
From Digipedia
Contents |
OVERVIEW
Understanding the impact and value of your digital content on both its users and to the organisation will provide evidence to support its future sustainability and inform how the service is developed.
At the planning stage, time spent gaining an in-depth understanding of what your target users want is time well spent because this will ensure that content is provided which fills those needs and is therefore demand-driven, rather than supply driven. If, for example, your content enables teachers to do their teaching more effectively, then that content will be valued and used and the virtuous circle of use, benefit, value, use begins.
Similarly, as part of the ongoing evaluation process (both formative and summative), carefully focused analysis of both qualitative and quantitative data will help identify both positive and negative impact on the intended audience, give an indication of its value to those users and inform further evaluation work and service development.
Further advice and guidance
Section 3: Creating and leveraging value, of the Ithaka report Sustainability and revenue models for online academic resources provides advice and guidance.
Related Digipedia articles
Audience analysis and modelling
Further information
Ithaka. Sustainability and revenue models for online academic resources, 2008.
UKOLN and AHDS briefing paper on Impact Analysis for Web Sites, 2006.