Helping people to use your digital content
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OVERVIEW
Ensuring that your online content is suitable for the audience you are targetting requires research and planning prior to its creation to ensure it meets their needs and preferences, then testing and tweaking once it has been created.
Researching audience need
By undertaking early research, which is informed by Audience analysis and modelling, you can establish how best to present your online content to your audience taking into account any Accessibility requirements as well as other audience preferences. User testing and audits by third parties can also help in the development process as real people, rather than the content creators, provide feedback on what does and doesn't work.
Presentation of digital content
When presenting your content online it should be clear on each page what the content is for and how it may be used, since the nature of the Internet is such that people can arrive by any path to any page. Onscreen help should appear alongside relevant resources and be clear and easy to understand.
Marketing digital content
Once your digital content is live and online ensure that you market it to your target audience through the channels they use. This may mean offline as well as Internet marketing. Ensure that your content is best presented for Search engine optimisation.
Related Digipedia articles
Accessibility
Audience analysis and modelling
User testing
[[role::newcomer]] [[role::strategy manager]] [[role::policy maker]] [[role::project manager]] [[goal::developing]] [[goal::business plan]] [[goal::designing]] [[goal::usability]] [[goal::audience]] [[goal::marketing]] [[level::basic]] [[level::medium]]
