Choosing a revenue model
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Contents |
Overview
There can be no generalised solutions to the question of what revenue model (or models, a combination of one or more may be most appropriate) to choose. Certainly in the case of sales, sponsorship and advertising there are likely to be potential conflicts with the non-profit nature of the host institution. It will be equally important to consider the users of the collection - will they be put off by advertisements or object to the sale of content?
The Ithaka report [link] suggests that the first place to start is to develop a set of criteria against which to evaluate revenue options. These criteria may include:
_ Alignment with the mission of the project: Can we implement this model in a way that is consistent with our core values and mission? _ Fit with the project staff’s capabilities and strengths: Do we have the ability to implement this model? _ Demands on staff time and focus: Will implementing this model distract us from the activities that are core to our mission? _ Investment requirements: Do we have the resources to implement this model? _ Level of risk: Can this model be implemented with an acceptable level of risk to our finances and reputation? _ Ancillary benefits: Would this model enhance our reputation or create opportunities to deepen relationships with key constituents?
more to follow...
Related Digipedia articles
Sustainability revenue models
Revenue models: Advertising model
Revenue models: Contributor Pays model
Revenue models: Host/Core Funding model
Revenue models: Licensing model
Revenue models: Pay Per Use model
Revenue models: Sponsorship model
Revenue models: Subscription model
Sustainability case studies
Centre for Computing in the Humanities (case study)
Electronic Enlightenment (case study)
BOPCRIS, University of Southampton (case study)
The National Archives (case study)
Hindawi Publishing Corporation (case study)
L’Institut National de l’Audiovisuel (case study)
DigiZeitschriften (case study)
Stanford Encyclopedia of Philosophy (case study)
Thesaurus Linguae Graecae (case study)
Further resources
Ithaka report
Sustainability and Revenue Models for Online Academic Resources