Audience
From Digipedia
| How useful is this article to you? 1 (not useful) - 5 (very useful) |
| Current average rating: 3 |
| Please login or create an account to rate this article |
Contents |
OVERVIEW
The audience for a specific piece of content, digital or not, is those people for whom the content is designed. The audience may be universal or very specific, according to the nature of the content itself and/or the intention of the organisation making it available. Thus national organisations such as the BBC have a wide remit with a nation-wide audience whereas a small charity or voluntary group may have a tightly focussed and very local one.
Audiences may be identified in a number of ways including demographic profile (e.g. age, gender, ethnicity or socio economic profile) or by other features such as their location or community of interest. Some users' need may prescribe the technology in creating digital content e.g. print impaired readers who have screen readers for online text and cannot readily use unannotated moving images. Similarly writing for an audience should take account of their language proficiency - articles written for young children would not have the same "voice" as those aimed at an adult audience.
Understanding User needs can be established early in the planning process through Audience analysis and modelling and can be tested and tweaked as required through User testing prior to service launch.
Links to Audience Research Toolkit resources as PDFs
Guides
The Guide to Researching Audiences
AConcise Guide to Researching Audiences
The Guide to Researching Audiences: a visualisation chart
Case studies
The Guide to Researching Audiences: Case Studies
The Guide to Researching Audiences: illustrative case study
Briefing papers
Briefing paper: Audience research for cultural sector practitioners
Briefing paper: Audience research for people experimenting with digital media
Briefing paper: Audience research for education and research practitioners
Briefing paper: Audience research for health library and knowledge practitioners
Briefing paper: Audience research for programme, service and research practitioners
Briefing paper: Audience research for senior managers
Related Digipedia articles
Audience analysis and modelling
Audience: analysing audience data
Audience: applying audience research
Audience: collecting audience data
Audience: defining your audience
Audience: planning audience research
Audience briefing papers
User
User needs
User testing
Linked Information
Failed to load RSS feed from http://cl.talkwebhq.com/index.cfm/api/?ct=ws.search/keywords/audience/format/rss/!
[[Role::newcomer]] [[Role::strategy manager]] [[Role::policy maker]] [[Role::project manager]] [[Goal::evaluating]] [[Goal::audience]] [[Level::medium]] [[Level::deep]]
